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About us
Founded with Purpose. Built to Empower. Designed for Movement.
Our story
Founded in 2022 by Michael Valastro, the brand began as a small, performance-focused venture rooted in a passion for sport and design. Launched when Michael was just 19 years old, the early stages of the brand centred around selling basketball socks — a hands-on introduction to product development, quality, and building something from the ground up.
In November 2023, the brand entered a defining new chapter. With a clearer vision and a growing understanding of the activewear space, Michael pivoted the brand’s focus entirely toward women’s activewear, shaping the identity that exists today.
The vision
The brand was built on a simple belief: high-quality activewear should be accessible. Performance, comfort, and confidence should never come at the expense of affordability.
Each piece is thoughtfully designed to deliver a premium feel and reliable performance — without inflated pricing. By focusing on quality fabrics, functional design, and a streamlined process, the brand is able to price fairly while maintaining high standards. The result is activewear that lasts, performs, and fits seamlessly into everyday life
Our values
Quality
Excellence in every detail
Sustainability
Mindful of our impact
Integrity
Honest and transparent
More Than Just Activewear
This is not about fast trends or disposable fashion. It’s about creating elevated essentials that work hard, wear well, and transition effortlessly from training to daily wear.
By balancing quality craftsmanship with fair pricing, the brand removes barriers and makes confidence-driven activewear attainable without compromise.
2022
Founded
100%
Quality Focused
∞
Possibilities
This is not about fast trends or disposable fashion. It's about creating elevated essentials that work hard, wear well, & transition effortlessly from training to daily wear.
Looking Ahead
As the brand continues to evolve, its focus is expanding beyond women’s collections. Building on the same principles of quality, functionality, and accessibility, the brand is now introducing men’s activewear, designed with the same attention to performance, durability, and everyday wearability. With community at its core and intention behind every design, the mission remains clear: to create activewear that supports movement, builds confidence, and fits real life — for everyone.
Activewear designed with intention.
Built for movement. Made to empower.
Sincerely,
Michael Valastro
FOUNDER & CEO