About Us
Founded with Purpose. Built to Empower. Designed for Movement.
Our story
Founded in 2022 by Michael Valastro, the brand began as a small, performance-focused venture rooted in a passion for sport and design. Launched when Michael was just 19 years old, the early stages of the brand centred around selling basketball socks — a hands-on introduction to product development, quality, and building something from the ground up.
In November 2023, the brand entered a defining new chapter. With a clearer vision and a growing understanding of the activewear space, Michael pivoted the brand’s focus entirely toward women’s activewear, shaping the identity that exists today.
Our Promise
This is not about fast trends or disposable fashion. It’s about creating elevated essentials that work hard, wear well, and transition effortlessly from training to daily life.
At ENT, we design with purpose. Every piece is built to last, reducing the need for constant replacement and minimising waste over time. We focus on responsible materials, considered production, and timeless design that goes beyond seasons.
Sustainability is not just what we make, it’s how we think. Made to perform, made to last, and made with respect for both you and the world around you.
FROM OUR FOUNDER
As the brand continues to evolve, so does the intention behind everything we create. What started as a vision to deliver elevated, accessible activewear has grown into something much deeper, a commitment to quality, functionality, and purpose in every piece.
From day one, the goal was never to follow trends, but to build a brand that people can rely on. Activewear that perform when you need them to, hold their shape over time, and move with you through every part of your day. Activewear that feels just as right in your routine as it does beyond it.
As we grow, we remain grounded in the same principles, thoughtful design, responsible choices, and a focus on creating fewer, better pieces that truly serve you. Because what you wear should not only support how you move, but how you feel.
At its core, ENT is about community. It is about building something that people can be part of, something that reflects real lives, real routines, and real progress. Every collection, every detail, every decision is made with that in mind.
The mission remains clear, to create activewear that supports movement, builds confidence, and fits seamlessly into real life, for everyone.
Activewear, designed with intention.
Built for movement. Made to empower.
Sincerely,
Michael Valastro
Founder & CEO